Wednesday Insight: growing your business network

The best way to expose your business to more of the kinds of opportunities that are useful to you is to work to increase your networks- both personal and that of your business.

Ahead of our Summer Networking Event next week, in this article we explain the importance of growing your network of business contacts, and some simple ways to increase this.

Perfect your elevator pitch

Ahead of any business-related event, ensuring that you can describe what your small, medium or micro enterprise (SMME) does in a compelling and concise way is crucial. With a proper understanding of the services you provide and how you are different to your competitors, it is much easier for a potential new lead to see the value in developing a professional relationship. Consider rehearsing this ahead of an event and work on describing your business in the best way to communicate your unique selling points. This will make it far more likely that any new contacts you make will translate into new business leads.

Increase your presence

Intuitively, the most effective way to grow your business network is to make yourself more present in spaces which are relevant to you – both online and offline. This can include attendance at networking events which are specific to your sector, industry or geographical location. Read our blog post on generating new leads for advice on how to do this.

Frequently overlooked, however, is the importance of establishing your business’s and your own personal online presence. Networking is more likely to be successful if your audience already has an awareness of your brand, for instance because of your social media presence or website. Read our blog post on making the most of the digital economy for low-cost and effective means to achieve this.

Following-up

The value of a new business contact often only shines through after repeated contact, so making sure that your potentially useful contact does not slip off your radar is key. New leads should be followed-up with as soon as possible so that the conversation is still fresh in their mind. With persistence, you are more likely to have a long-term contact which is mutually beneficial.

If you have any questions or would like further information about the range of support on offer in the Building Legacies Programme, or want to find out more about attending next week’s networking event, please contact Danny Hackett on info@buildinglegacies.co.uk or call the office on 020 7537 6480.